Communication, Platform as a Service, Messaging is a one-of-its-kind rule-based messaging platform with real-time chat APIs and multi-platform SDKs. It was created recognizing the fact that developers and businesses alike crave more control over the messaging applications and services that they build — in terms of configurability of how the app functions, and customizability for the features that they can offer. not only provides the ability to add rich chat experiences into existing websites and apps, but also enables the user to create whole new experiences around messaging and services driven by chat.